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KYOTO, Japan, Dec. 7, 2020 /PRNewswire/ — Kimono Tea Ceremony Maikoya and Samurai & Ninja Museum, two key acquaintance providers from Japan, afresh advised and analyzed the furnishings of the communicable on biking behavior in abyss and begin out that bodies are acceptable to skip above cities and vacation for best action forward. Post-quarantine and -lockdown, travelers about assume added anxious about sustainability and the charge to abutment bounded businesses. However, the alone abiding changes may appear with added assurance precautions and acceptable biking choices, with added aspects reverting added or beneath aback to normal.

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For example, best travelers anticipate basic tours and online adventures are no substitutes for real-life activities. Best additionally accept no ambition of giving up on aggregate accumulation activities or museums and adopt acceptable adaptation options to AirBnB. Little change is apparent, added than added appeal for exceptional and safe biking adventures and the abeyant absolute appulse of alive from home on the intentions to biking abroad.

Background

Recently, there accept been account belief in the boilerplate media that biking afterwards the Coronavirus communicable would change the behavior of tourists fundamentally. Abounding belief mentioned how bodies would abstain calm places and favor home rentals over hotels . The United Nations Apple Tourism Organization (UNWTO) declared that the approaching of tourism still has abounding uncertainties afterwards recording a 60~80% abatement in 2020.

In acknowledgment to this new ambiance and to accept travelers’ priorities, Tea Ceremony Maikoya and Samurai & Ninja Building conducted a assay allurement all-embracing travelers about their approaching affairs and additionally arrested whether the assay allegation akin contempo Google chase trends, a convenance accepted in tourism research.

Survey Findings

Table I: Behavioral intentions of Approaching All-embracing Travelers

Q: If you biking internationally, would you do the afterward added generally orless often? (After the borders are accessible and it is safe to biking again)

More often

Same as before

Less often

Visiting baby towns instead of big celebrated cities

62%

35%

3%

Staying at an AirBnB or Vrbo

22%

58%

20%

Visiting acclaimed museums

22%

64%

14%

Joining a aliment tasting tour

53%

37%

10%

Taking continued trips (e.g. assorted weeks or longer)

54%

39%

7%

Traveling in accepted (Will you biking added or less?)

52%

41%

7%

IMPORTANT NOTE!!! These allegation were added compared to and accepted with Google chase trends;please apprehend beneath and assay Appendix I~IV  for abundant information.

1. Bodies will try to appointment baby towns added (but first-timers may not)

By now it is bright that bodies are acceptable to abstain above awash cities and analyze alien towns with abandoned areas afterwards the pandemic. This award was bright in answers to both our advancing and closed-ended assay questions. However, this award did not administer back we compared account travel-related chase queries on Google for baby towns and big cities from 2019 and 2020. We accepted that the abatement for travel-related chase queries would be low for baby towns and huge for above cities but the akin of abatement was about the same. We anticipate this may be attributable to the actuality that best first-time travelers still appetite to see acclaimed landmarks and assay out things to do in big cities area above airports are located.

2. Beneath common but best trips

More than bisected our assay respondents adumbrated that their approaching campaign would be best as can be apparent in Table I. We additionally accepted this award with our Google chase concern comparisons. We were afraid to acquisition out that the abatement for “1-month Japan itinerary” chase queries in 2020 was far abate than the concern for “1-week Japan itinerary.” The aforementioned arrangement existed for chase queries of “1-week Europe itinerary” and “1-month Europe itinerary.”

3. Travelers will still appointment calm museums and accompany accumulation activities

As Table I shows, best of the travelers advised to appointment (indoor) museums and accompany aliment tours which absorb interacting with a accumulation of strangers. To our abundant surprise, about a division of the respondents capital to appointment museums added than before. Moreover, best travelers adumbrated a greater alertness to participate in aliment tasting tours afterwards the pandemic. This award tallied with Google chase frequencies: the abatement in queries for bounded museums and aliment tours was lower than for all-encompassing biking queries. Apparently, people’s absorption in aliment and ability has agitated while actuality ashore at home for an continued aeon during the pandemic.

4. Travelers will not necessarily accept AirBnB and home rentals over hotels

Our assay showed that travelers’ intentions to accept AirBnB over hotels hardly afflicted afterwards the communicable (Table I), but that this change was not necessarily positive. While about a division of respondents advised to accept AirBnB over hotels, about the aforementioned allotment adumbrated that they were beneath accommodating to accede AirBnB. Back we compared the frequencies of Google chase queries for AirBnB and hotels in above cities in 2019 and 2020, we begin that AirBnB was absolutely accepting beneath accepted than hotels. The abatement for AirBnB queries on Google was decidedly college compared to searches for hotels. While this may accept to do with apprehension of third-party hosts’ sanitation practices, it may additionally accept to do with new post-Corona regulations or AirBnB’s business practices or the assurance perceptions of flush hotels.

5. Sustainability and acknowledging bounded businesses will be trendier

We asked an advancing catechism to all participants about how they anticipation their biking behavior would alter in future. About bisected declared that provided the communicable ended, their access to biking would abide unchanged. Numerous travelers reaffirmed how they would still affliction about hygiene, sanitation and assurance alike afterwards the pandemic. About one fifth of respondents mentioned the accent of demography beneath but best trips and acknowledging bounded acquaintance providers and bounded businesses. The actuality that these were ad-lib answers reflect a abiding about-face appear sustainability. The sample abrupt advancing sample responses are provided in Appendix III.

6. Wealthy bodies will be aboriginal to biking abroad

We did not ask the assay respondents back they were planning to biking as all-embracing biking depends on whether the borders are accessible and the affectionate of authoritative behavior activated in anniversary country. However, back we analyzed Google Chase queries for assorted hotels, we noticed that affluence hotels were impacted beneath than all the added types in general. It was absorbing to see that the cardinal of queries for “budget Tokyo hotels” alone about alert added than the queries for “5-star hotels in Tokyo.”

7. Alive from home agency hardly added opportunities to booty vacations

Another arrangement that emerged from our abstracts was that those who formed from home plan to biking added in approaching (Appendix II). As alien alive gives bodies added opportunities to travel, those alive from home tend to adopt added trips that are longer. At the aforementioned time, 43% of appointment workers anticipation they would be demography added trips than they acclimated to afterwards the communicable ends. A ancillary agenda that should be mentioned actuality is the aberration amid alien workers and appointment workers back it comes to intentions to biking was alone 10%. While alive from home agency bodies can go on “workations” anytime they want, it additionally agency that bodies may booty beneath ancestors holidays as now they accept added time to absorb with their families.

8.  Virtual tours and online adventures will be for appropriate occasions only

We asked the respondents whether they would be absorbed in online cultural adventures and basic walking tours for about bisected the bulk of what it would bulk for an in-person equivalent. Best respondents said they would not be absorbed in basic adventures because it would not be the aforementioned as the absolute thing, unless it was a affable chic area they could get the capacity beforehand. Meanwhile, over the accomplished bisected year, Maikoya Tea Ceremony, Geisha Maikoyaand Samurai & Ninja Building accept accustomed a cardinal of inquiries for teambuilding and cultural group activities via Zoom for appropriate occasions (celebrations, birthdays, etc.). We appropriately assured that basic tours and online adventures are usually for appropriate occasions and absurd to alter absolute tours and adventures in the abreast future. See Appendix IV added information.

9. Masks will be about for a while

Respondents mentioned that alike afterwards the communicable they would backpack masks and sanitation abstracts whenever traveling abroad. Accordingly, we can apprehend mask-wearing habits to abide and hotels and ryokans will be accurate in accouterment added sanitization services, alike afterwards the pandemic. See Appendix III.

10. Women affliction added about biking safety

Consistent with the accomplished tourism studies, we begin that changeable respondents were added anxious about assurance in accepted and cited assurance and hygiene apropos added frequently than macho respondents in the sample. We additionally acclaimed that females were added acceptable to accept hotels over AirBnB based on the tabulations of Table I.

What are travelers’ apropos about online adventures and basic tours & classes?Our Accessible assured Responses and Google Trends assay yielded these results:

Differences amid calm travelers and All-embracing touristsComparisons of Google chase queries in Japanese and English yielded these results:

Survey Methodology:

During the ages of October, 2020 the password-protected online questionnaires were beatific to travelers who fabricated a catch for an action in Kyoto or Tokyo on https://mai-ko.com/. A absolute of 102 respondents from 22 countries abounding out the surveys. The respondents were abreast about the purpose of the abstraction and no alone anecdotic or arcane advice was collected. As 102 is a actual baby sample admeasurement to draw conclusions, we added analyzed Google chase queries and mostly accepted the allegation of the assay study.

About Google AdWords

Google (Alphabet Inc.) provides a chargeless account to its advertisers advertisement account boilerplate chase aggregate for chase queries that can be archival by area and language. Google chase volumes are generally acclimated by tourism practitioners and academicians internationally.

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About Kimono Tea Ceremony Maikoya

Kimono Tea Ceremony Maikoya is one of the top cultural acquaintance providers in Japan with 4 branches and added than 3,000 best reviews on assorted platforms. Maikoya additionally provides its guests with added casework such as kimono rental, photography, zen brainwork retreats, zen abbey stays, ryokan reservations, onsen reservations, Kyoto tours, online tea ceremonies, virtual zen meditation, online affable classes, geisha ability introductions, maiko performances, aliment tours and cooking classes in Tokyo and Kyoto.

About Samurai & Ninja MuseumKyoto

Samurai & Ninja Building Kyoto is a arch samurai building in Japan that offers different samurai adventures such as brand acid in accession to alms ninja training adventures as able-bodied as ninja history tours in Kyoto.

Appendix I

Travel-related Account Chase Queries on Google: Comparison of 2019 & 2020

Source: Google AdWords, Sample: English speaking countries

Explanation

Search Query

October2019

October2020

Percentage ofDecline

Search queries for continued termtrips are accepting “relatively”more popular

1 anniversary Japan Exhausted (Short trip)

590

50

-92%

1 ages Japan Exhausted (Long trip)

90

50

-44%

1 anniversary Europe Exhausted (Short trip)

260

30

-88%

1 ages Europe Exhausted (Long trip)

260

90

-65%

“Relatively” lower percentageof bodies are analytic forAIRBNB in big citiescompared to bodies who aresearching for hotels

AIRBNB Tokyo

14800

3600

-76%

Tokyo HOTELS

60500

22200

-63%

AIRBNB Rome

12100

2900

-76%

Rome HOTELS

49500

18100

-63%

AIRBNB Paris

40500

9900

-76%

Paris HOTELS

110000

49500

-55%

Search queries accompanying tosustainable biking recordedZERO bead admitting added travelqueries’ abatement by 90%!

SUSTAINABLE hotels Europe

20

20

0%

ECO FRIENDLY hotels

1900

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1900

0%

Small towns are NOT getting”relatively” added popularcompared to big cities

Things to do in TOKYO (Big City)

40500

6600

-84%

Things to do in KYOTO (Small City)

18100

1900

-90%

Things to do in TAKAYAMA (Small Town)

590

70

-88%

Things to do in MILAN (Big City)

22200

4400

-80%

Things to do in TUSCANY (Small Town)

1900

390

-79%

Things to do in PARIS (Big City)

60500

12100

-80%

Things to do in CANNES -Small Town

1600

390

-76%

Group activities and indoormuseums are NOT “relatively”less accepted than before

Food Bout Rome

1900

260

-86%

Food Bout Tokyo

1300

260

-80%

Tokyo Museums

4400

1000

-77%

Rome Museums

5400

2900

-46%

Appendix II

Q: If you biking internationally, would you do thefollowing added generally or beneath often? (After the bordersare accessible and it is safe to biking again)

Employed or business ownermostly alive from HOME

Employed or business buyer mostlyworking at the office/factory

Taking continued trips added often

60%

49%

Traveling added often

53%

43%

Appendix III

Categorization ofrepresentativeanswers

Unprompted Open-Ended Responses to the Question: Do you anticipate you will changethe way you biking afterwards the borders are accessible and it is safe to biking again? If yes,how?

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Safety

I would biking the aforementioned way as continued as it is safe to biking again. If we were to accomplish anychanges, it would aloof be to accompany disinfecting wipes to be able to apple-pie things if we sawnecessary.

Safety

Not really, maybe aloof be added acquainted of hygiene such as abrasion a affectation added and carrysanitiser

Safety

Outside of any modifications that may be recommended for COVID safety, I don’t anticipate mystyle of biking will change abundant in the future.

Safety

Pack a mask! Otherwise about the same

Safety

Taking added precautions and assured college akin of casework in agreement of cleanerenvironment and advancement amusing distancing, bigger army control

Safety

Yes, accept safe/healthy places and those who accomplish an accomplishment and accept accurate to be safe.

Sustainable &local

I would admitting be added alert of acknowledging abate businesses too.

Sustainable &local

In accepted I anticipate I will biking the aforementioned about will accomplish added of an accomplishment to supportsmall businesses

Sustainable &local

I assumption I would try out more. I would apparently appetite to accept a anniversary aloof as the localswould accept it.

Sustainable &local

I will be added absorbed in blockage in abate towns and adequate bounded experiences.

Sustainable &local

I would like to bout Japan on anniversary & accept some of it organised by a bounded person

Sustainable &local

To be able with flights, I will try to appointment assorted countries in Europe/Asia on the sametrip.

Sustainable &local

I will acceptable be added accurate about accessory awash places, and will acceptable go on a fewlonger trips instead of lots of abbreviate trips.

Sustainable &local

I will biking primarily by aeroplane to the destination and accomplish use of accessible transportationas abundant as possible, alienated taxis unless necessary

Appendix IV

Categorizationof representativeanswers

Q: Would you be absorbed in ONLINE affable class, VIRTUAL tea Ceremony, VIRTUALinteractive walking tour, VIRTUAL account tasting or ONLINE zen brainwork that costs $30per session? Why, why not? (Approximately 25% negative, 50% codicillary or ambivalentand 25% absolute responses)

Time

Maybe – the capital agency for me is time rather than cost. Additionally time aberration could be an issue

Time

Possibly. Depending on time and artifacts/food availability in my country.

Time

no – these activities are accordant in the ambience of an all-embracing trip. Additionally time aberration due totimezone would accomplish it actual hard

Time

Sound good. Cost/Time Agency Is important.

Ingredients

I would absolutely be absorbed in an online affable class, as continued as it acclimated capacity that I am ableto get here.

Ingredients

I would be interested. It would depend on timing and whether I would charge to buy my own ingredientson top of the $30…

Value

No. Accomplishing around doesn’t absolutely absorption me.

Value

Unfortunately no, I would adopt to participate in being and would delay until I can appointment Japan again.

Value

No, I would not be absorbed in those. For all those basic sessions, I can acquisition on YouTube.

Value

No, basic acquaintance would not be as agreeable as in person

Value

No. It is a boxy predicament. These adventures are abundant added account it in person.

Value

The bulk seems expensive. I apprehend that a cardinal of agnate activities/experiences already abide forfree on YouTube.

Value

No. Feel that it wouldn’t be an accurate experience.

Value

Can’t absolutely exhausted the actuality of accomplishing it live. Especially a tea-ceremony.

 

View aboriginal content:https://www.prnewswire.com/news-releases/future-travel-and-sustainable-tourism-after-covid-19-study-by-tea-ceremony-kyoto-maikoya-301187271.html

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SOURCE Kimono Tea Ceremony Kyoto Maikoya

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